Soft goods, factory-direct with no markup games.
We design, patent, and manufacture bags, vests, and technical soft goods for founders who want transparent pricing, direct factory access, and someone who picks up the phone at 2am your time.
- Est.
- 2018 · HCMC
- Clients
- 40+ brands
- Avg. run
- 500-25,000 u
Four stages. One contract. No hand-offs between studios.
Most soft-goods projects die in the gap between the designer, the patent attorney, and the factory. We close that gap by doing all three under one roof in Ho Chi Minh City.
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Discovery Week 1
One working session. We pressure-test your concept against cost, materials, and MOQs before you spend a cent on samples.
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Design & patent Week 2 to 4
CAD, pattern-making, and a utility/design patent filing where there's something worth protecting. You own the IP outright.
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Sampling Week 4 to 8
First-pattern, fit-sample, pre-production. Three rounds baked in. You get factory-floor video of every stitch.
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Production & QC Week 9+
In-line inspection on every unit, AQL 1.5 final audit, freight booked through our forwarder at our rate. No surprises at the port.
Six disciplines, one team, one contract.
Pick the services you need. We don't nickel-and-dime between phases. One engagement covers you from napkin sketch to the container on the water.
Product design
CAD, pattern-making, materials sourcing, and construction engineering for soft goods.
- 3D + 2D CAD
- BOM + costing
- Material libraries
Patent & IP
Utility and design patents filed in US, EU, and Vietnam. You own everything.
- Prior art searches
- Filing & prosecution
- Trademarks
Manufacturing
Vetted factories across HCMC and Binh Duong. Direct relationships, factory-direct rates.
- MOQ from 300
- Audited suppliers
- Weekly floor video
Quality control
In-line inspection every shift. AQL 1.5 final audits. We catch problems before they ship.
- In-line QC
- Final audits
- Lab testing
Logistics
Freight forwarding, customs, and last-mile. One line item on your invoice, not six.
- Sea + air freight
- HTS classification
- Amazon FBA-ready
Branding & launch
Packaging, photography, and e-commerce-ready assets so you're not scrambling at launch.
- Packaging design
- Product photography
- Launch assets
2XSR, a military-grade modular pack, shipped in 11 months.
Client · Tactical / EDC From loose spec sheet to 3,200 units on the water.
Started with a 4-page spec and a material wishlist. We re-engineered the load-bearing system, filed two design patents, vetted three factories, and delivered first production run inside a year, roughly half the industry norm for a new tactical pack.
A Canadian who actually moved to Vietnam.
I got tired of watching good products die because the founder couldn't get a straight answer out of their factory. So I moved. Now I walk the floor every week.
Paul Bassoo has been designing and manufacturing soft goods in Ho Chi Minh City since 2018. Before XL Ovation, he led product development for outdoor and tactical brands across North America, and watched too many of them get burned by third-party agencies in Asia.
He wrote the books on it, literally. Product Development Mistake is the real story of how one bad decision nearly sank a fitness gear brand. His second book is a step-by-step path from idea to filed patent, without a big legal team.
Field notes on soft goods, factories, and what it actually costs.
The questions founders always ask in the first call.
If yours isn't here, use the project form below and ask away.
Tell me what you're trying to make.
48-hour turnaround on a line-item feasibility quote. No NDA required for the first call. We'll sign one before anything sensitive changes hands.